Companies rely heavily on information they collect before they enter a market. However, given the level of product failure, it appears there is a gap in success.
1. Research to find articles describing a failed product launch that occurred within the past 20 years. Review course content and conduct additional outside research on the topic of marketing research. Consider how market information, trends, and product potential relate to targeted customer groups.
2. Using APA formatting, discuss the following questions:
-What is the value of and why do organizations use market research?
-How did marketing research play a role?
-What went wrong? What do you think caused the failure of the product’s launch?
-Now that you discovered the product failed, what recommendations would you make to ensure a successful product launch?
