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Writer’s choice

You have learned that the traditional marketing mix is comprised of four components: Product, Price, Place, and Promotion. However, some marketers expanded the traditional mix in the 1980s with the addition of three additional components: People, Process, and Physical Evidence.
1. Refer to the information in your courses to answer the following questions related to Walmart’s use of specific marketing mix components in your Walmart location:
-Place is commonly considered to be the location where the exchange of goods or services take place. Explain how Walmart’s concept of place is changing due to the popularity of online purchasing.
-How is the marketing mix element of people crucial to Walmart’s marketing success [both in brick and mortar and online environments]?
-How has Walmart expanded the concept of process [Online Grocery Pickup, self-checkouts, etc.]?

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