You will research the ways video implementation changed the music industry. To flesh out your Paper, you may also include how video has changed a particular industry or market segment in addition to your primary example. For instance, online college degrees started with books and other printed material but now are heavily weighted with digital assets and video. The abstract and references are attached. You may include additional references as needed.
Consider the following in your Paper:
What was the central tone of the video used in the implementation, humor, horror, dramatic, serious, etc.?
Describe in detail how the audience was supposed to feel as they watched
Was there a call-to-action? If so, what was it and how was it presented?
What other approaches could have been successful? For example, if humor was used, could a more serious tone have been just as successful? Why or why not?
What other similar approaches have been used in the marketplace that were either successful or fell flat? Give examples.
Conclude with three ways you view media differently at the end of this course than at the beginning. If you don’t view media differently, discuss this as well.
This Final Paper must be 8-9 pages, be in current APA format, and provide at least two  sources of each of the following for a minimum total of twelve  sources:
Trade publication article
Scholarly [peer-reviewed] article
News magazine article
A website or online video