Media Advocacy Assignment
Instructions
Communicate the importance of a sustainability related topic that you’ve learned about in this class to the public (can be local, state, national or international level) through either 1) a KQED Perspectives piece or 2) an op-ed/letter to the editor. While this is technically an opinion piece, it is important that all your arguments are backed up with concrete data/evidence. Strong op-ed articles have a convincing, straightforward, well-argued call to action.
Topic can be related to sustainable community/climate change that can improve public health overall. For option #1: Perspectives Submission to KQED, you can share your perspectives to this news outlet. While option #2: Letter to the Editor/ Op-ed is you will choose an already published article from any newspapers within the last month and then share your perspective.
Please choose only ONE option. Thanks you.
Guidelines
- Choose a media outlet (one of two options below)
- Recommend a solution that focuses on systemic changes for what you think should be done.
- Your piece should be clearly written, with one or two main
- Present fresh facts or a unique perspective. Remember, creativity increases the chance that your piece will be considered for
- Include at least three sources using any formal citation style with which you are familiar. In-text citations and a works cited page/bibliography is required. Make sure your sources are credible! See this web resource (https://owl.purdue.edu/owl/rehttps://owl.purdue.edu/owl/research_and_citation/res html) for assistance with citations.
- Your piece should be around 500 words, font size 12 and around 1-inch
Media Outlets
Choose ONE of the following media outlets to submit your opinion piece:
#1: Perspectives Submission to KQED
Write the script for an opinion piece that could be aired on KQED. See official submission guidelines here (https://www.kqed.org/perspectives/perspectives-submissions-guidelines) . NOTE: If you are interested in submitting your piece to KQED and having it accepted, please note that they prefer discussions about regional or personal concerns over international issues.
#2: Letter to the Editor/ Op-ed
Respond to and reference a news article that was published within the last month. Note that newspapers are typically interested in letters that link directly to a recent article they have
published. We recommend reviewing this guide (https://commskit.duke.edu/writing- media/writing-effective-op- eds/) for writing a strong op-ed.
When submitting your assignment to this class, please include a copy of the original news article.
Rubric
https://docs.google.com/document/d/1cVW5D7zR_3AJ_UJHmd5amZ75Yq_HLW3ZfYhm- 5iG1eE/edit?usp=sharing (https://docs.google.com/document/d/1cVW5D7zR_3AJ_UJHmd5amZ75Yq_HLW3ZfYhm
-5iG1eE/edit? usp=sharing)
