Articles
Introduction to Nonprofit Marketing -Ty Hafan
Eight Characteristics of Nonprofit Organizations -Mike Allison and Jude Kaye
The Effect of Demographic Variables Upon University Students’ Service Learning Experiences in Marketing – Susan D. Geringer, Alan C. Canton, Andreas W. Stratemeyer and William Rice
Nonprofit Marketing – Don Akchin
Service-Learning Every Body Wins! – Alan Canton
1. Discuss the similarities and differences between for-profit and not-for profit marketing.
2. What is Service Learning and how does it differ from Volunteerism and Community Service?
3. How might students benefit from a service-learning type of experience? How might this experience help achieve career goals?
4. How may completion of a service-learning project afford the student more awareness of the cultural and/or ethnic diversity issues within a non-profit organization and the community?
5. Identify and discuss three important ways non-profit organizations benefit a community. Provide examples for each.
1. Discuss the similarities and differences between for-profit and not-for profit marketing.
2. What is Service Learning and how does it differ from Volunteerism and Community Service?
3. How might students benefit from a service-learning type of experience? How might this experience help achieve career goals?
4. How may completion of a service-learning project afford the student more awareness of the cultural and/or ethnic diversity issues within a non-profit organization and the community?
5. Identify and discuss three important ways non-profit organizations benefit a community. Provide examples for each.
6. Reflecting on what you learned about cultures from the Global Marketing Chapter, identify two countries (other than the US) you believe have a strong culture of volunteerism. Explain why.
