Read Case Study 4, “Hospital Marketing Effectiveness Rating Instrument” [p. 490-493] and complete the survey instrument on pp. 490-193. [from textbook Managing Health Services Organization and Systems 6th edition by Beaufort B. Longest Jr and Kurt Darr] Answer the following question:
How does the HSO/HS that you evaluated score on the marketing effectiveness rating instrument? If it was low, explain why. What marketing strategies do you recommend to the HSO to improve their marketing effectiveness rating? [I would like a hospital in Palm beach county florida plz]
