You have been retained by an industry association to conduct a study on behalf of its corporate membership. The association would like to publish an overview of some of the key trends relevant to the industry, along with an assessment of potential opportunities and threats.
To do this, they have asked you to compile some information about ONE of its industry members (pick one industry and one company; as listed in the appendix-table below). In particular, you should design a research proposal to evaluate how the company is doing in the market, what customers and/or other important stakeholders are saying about them and what kinds of strategic issues they are facing or are likely to face in the near future. You will complete an in-depth analysis of ONE company/brand associated with this industry.
REPORT STRUCTURE:
Prepare a research report for your client. Your report should include all of the following subheadings:
Introduction
Secondary Research
Problem Statement
Research Questions and Objectives
Research Design
Sampling Plan and Sample Size
Research Instrument Design
Conclusion
Appendix
References
INDUSTRY CHOSEN: Western Canadian Shoe Association
COMPANY CHOSEN: Reebok
COMPETITORS: Nike, Adidas
