The brief will not exceed two typewritten, double spaced pages in outline format with “bullets” identifying key issues only – no essays! It will also address the very same questions assigned
Case Study Questions:
1.Does Newell have a successful corporate strategy? Does the company add value to its various business? How is this accomplished?
2.What are the distinctive resources that Newell possesses that might make its corporate strategy effective? Be sure to cover the range of issues spanning
acquisition, integration, and management issues.
3. What are the pros and cons of pursuing Calpahalon? Rubbermaid? Be as thorough as possible and evaluate “fit” with current portfolio, value system of
Newell, cost of acquisition (projected) etc.
