QUESTION 1
- Benihana’s operational strategies include which of the following? (select all that apply)
| Minimal floor space allotted for “back of the house” activities | ||
| Limited menu to reduce food waste | ||
| Diners spend a long time over their meals (relative to traditional sit-down restaurants) to maximize enjoyment | ||
| Batch seating with people waiting at bar until a group of eight is ready for seating |
QUESTION 2
- Which of the following are true of the Benihana customer experience? (select all that apply)
| Diners usually sit in large groups (typically 8) | ||
| The restaurant atmosphere is historically authentic Japanese style | ||
| Diners watch their food being made in a theatrical way | ||
| Diners can have their meats as a single entree or in combinations |
QUESTION 3
- For which of these areas are Benihana’s costs below the costs of a traditional restaurant as a percentage of sales? (select all that apply)
| Beverages | ||
| Advertising | ||
| Labor | ||
| Food |
QUESTION 4
- According to the customer survey, which of the following statements are true? (select all that apply) Consider “most” to be greater than 50%.
| Most Benihana customers come to Benihana at least monthly | ||
| Most Benihana customers heard about Benihana through an advertisement | ||
| Most Benihana customers consider themselves dinner customers. | ||
| Most customers are men |
