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Internal Analysis of August + Monroe’s resources & capabilities

This is one part of a larger case study regarding research on a small cosmetics company called August + Monroe.
You need to Identify resources and capabilities of the firm and evaluate them using the Value Chain and the VRIN analyses. You must make sure that you demonstrate how performance is affected by the use of resources. Demonstrate how a resource, capability, or value chain activity creates a strength or weakness.
For example, does the resource/capability/value chain activity hurt performance? Does it hurt efficiency? Does it weaken corporate culture? How does your company compare to competitors?
In other words, you need to support your assertion that something is a strength or weakness. Be specific about how you know this is a strength or weakness.
Please use at least 3 graphs or tables to demonstrate the work.
attached will be a file that has all the information you will need on August + Monroe to construct this paper.
this is my graduation class, and I really need it to be done Well, please do your best.

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