(Please limit your answer to 500 words per question – although it might not be necessary to write this much for the questions you select).
Answer one question. Start a new thread for each of your questions. Also, write out the wording of the question before answering it.
1.What steps do companies generally take to develop and introduce a new product?
2.What is the product life cycle? How does a product’s life cycle stage affect its marketing strategy?
3.Which marketing mix variable is probably the most flexible? Why?
4.Distinguish between the two ways to set the base price for a new product.
5.What is probably the least flexible marketing mix variable? Why?
6.One of the typical marketing channels is Channel A or moving the product from the producer directly to the consumer. Discuss the advantages and disadvantages of this marketing channel.
7.One of the typical marketing channels is Channel B or moving the product from the producer to a retailer to the consumer. Discuss the advantages and disadvantages of this marketing channel.
8.One of the typical marketing channels is Channel C or moving the product from the producer to a wholesaler to a retailer to the consumer. Discuss the advantages and disadvantages of this marketing channel.
9.What activities are involved in physical distribution? What functions does a warehouse perform?
References
Ferrell, O. C., Hirt, G. A., & Ferrell, L. (2023). Business Foundations: A Changing World. McGraw Hill LLC.
