PLEASE ANSWER THE QUESTIONS BELOW USING THE ATTACHED FILE FOR REFERENCE/SOURCE:
Q1) Please address the concept of ‘algorithmic bias’ in a marketing context. What is the reason behind the bias in this case?
Q2) How might a firm acquire the capability to analyze situations and detect whether algorithmic bias occurs and how it can be mitigated?
Q3) Algorithmic bias can occur even when demographic data is not used as a variable by the algorithm. What would you play a role as an information sysem manager if a bias was brought to your attention?