Students are required to design and propose the implementation and monitoring mechanism of a path to disruption.
Here the context is based on a leading firm in an industry of your choice.
You are required to provide a prototype (product, service, policy, strategy & framework). The assumption is that your proposed recommendation will have an impact on the industry 5 years from today.
Therefore emerging trends, market dynamics, new regulations, capabilities, and technology must be considered within your analysis
Various sectors have been affected by disruption. The disruption manifests in several ways- but technology has been one but certainly NOT the only driver. Some of these have been from new disruptors in the market that have driven meaningful change. However, some incumbents have been at the forefront of disruption and making fostering a significant impact for themselves and their customers. As you are aware, most academics and practitioners have been slow to recognize this and build an understanding.
To that end, you are required to critically analyze an industry of your choice identify the leading players, preferably in a specific country and evaluate the drivers, processes, systems, and strategies that this particular company is employing to foster disruption. You should consider a detailed situational analysis to offer relevant insights that would underpin any meaningful recommendations
To do so, you will have to:-
Use evidence-based assertions to support your analysis to support your recommendation.
To address this- rely on the theoretical aspects and practical insights covered in class (e.g; the 3 incumbents, experience economy etc…) and through further research
You must acknowledge the strategic direction the business is currently undertaking, the market dynamics, trends, and several other variables
To achieve the above, you will develop a 3000-word report that can be used by practitioners and academia. Therefore, the right blend between theory and practice must be used.
3000 words (±10%)
This word count is for the BODY of the assignment and does NOT include obligatory:
Header page
Executive summary
Contents page
Appendices (optional – but likely to be needed)
References and Bibliography.
Report Structure:
You are expected to include the following sections:
Title page
Executive summary (separate page)
Contents Page
Body (2000 words ±10%) ….
1. Introduction
2. Selection of frameworks/theories to be used and the reason why
Application of theory and practical insights
3. Results
4. Conclusion
5. Recommendations
6. Appendices (Optional)
7. References
8. Glossary (if needed)
Additional specifications
Your Title Page should include:
Your name
Course and Cohort
Professor
Title of your report
Assignment name
Date
Number of words
Your report should have page numbers
Your contents page should indicate all sections and sub-sections and their page numbers.
Please make sure you include screengrabs of the web pages and charts showing the analytics.
Appendices are optional. But if you use an appendix, make it a self-contained section…do not simply put a diagram there.
Your References page should show all the sources you have cited in the report.
Copying and pasting of text are strictly forbidden. If you think you need to use a direct quote, ensure it is important that we have the words of the person concerned and you must cite them appropriately. It is usually unlikely that someone needs to be quoted directly in a report of this nature, so far better that you incorporate their thoughts and ideas into your own text and contrast them with other opinions. Reference the thoughts and ideas.
P.S: there is no limit of how much you can cite so feel free to cite as much as you want.
