Once you have an understanding of the PA2 assignment, please
continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network [LIRN], JSTOR, or any other electronic journal database, research eight [8] peer-reviewed articles that can be used to answer your upcoming PA2 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA2 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry [company, business entity, and so forth].
Example
Article Summaries
Article by Kilsgard, Nero, and Sundin [2008] titled ‘Cultural differences when entering new market’ presents an array of information based on the factors of cultural differences, in reference to Hofstede Model.
The article titled ‘importance of cultural differences in international business’ By Adamczyk [2017] highlights the importance of cultural variations in international business in reference to the key factors that influence the business environment.
The article by Ralf, Urkmez, & Galina [2018], titled ‘cross-cultural Variations n cultural behaviors; A literature Review of International Studies’, contextualizes consumer behavior with cultural variations. The authors seek to review the literature on how consumer behaviors change with changes in culture.
Geert Hofstede [2011] presents an article based on the dimensions of cultures worldwide. The article highlights the key aspects considered in comparing cultures of different countries.
Farhangmehr [2004], in a thesis submission, highlights the influence of culture on consumers from the perspective of exploratory and risk-taking behavior. In essence, the article is based on consumers’ behaviors and how culture plays a part.
Afzal et al. [2018], in the article ‘market sustainability: a globalization and consumer culture perspective in the Chinese Retail Market’ provides a close review of how consumer culture and behavior relate with market sustainability with China as the case study.
Chiu et al. [2014], in the article ‘culture and consumer behavior,’ provides details on t correlation between culture and consumer behavior. The article touches on the pertinent aspects of consumer behavior, including consumption patterns and how culture influences such.
Durmaz [2014], in the article titled ‘The Influence of cultural factors on consumer behavior and application in Turkey,’ highlights the key influences that emanate from consumer culture and how they affect the ultimate consumer behaviors in the Turkish population.
