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Apple during COVID

1) Research how Apple has been impacted by and is currently dealing with the COVID situation.
2) Outline the following:
a. What are the Apple’s value drivers and how does the firm operate under normal circumstances to ensure that those value drivers remain intact?
b. How has the COVID situation impacted the Apple overall or in broad, general terms?
c. What has the Apple done to manage the COVID impact?
i. Specific to ongoing functions and operations
ii. Specific to preserving their value drivers?
d. Has the Apple been successful in managing the COVID crisis?
i. Based on the Apple’s articles in the press
ii. Based on YOUR assessment of their response
e. Has the Apple’s image during this crisis been tarnished or enhanced?
f. Other- additional insights you believe are worth mentioning
3) Your analysis is key here. While this effort needs to have a level of fact based on your research, it is your analysis and interpretation of that research that is most valuable and necessary.

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