Instructions
Please answer these questions.
Do you think that people are paying more attention to clothing manufacturers’ use of innovative alternatives to conventional materials? Do you think that the average consumer takes into account the waste associated with the production of garments? How important do you think packaging is to consumers?
Sample Coursework Paper
- 1: Do you think that people are paying more attention to clothing manufacturers’ use of innovative alternatives to conventional materials?
Yes, I believe that consumers are paying more attention to the new materials used by fashion manufactures in making clothes.The rise of fast fashion and people’s changed perceptions about different fashions have increased consumer’s intentions to understand the materials used in making clothes (Gould,2015). Much of this is caused by the climate change experienced in all parts of the world and the distortion of the O-Zone layer which calls for the use of more environmentally sustainable materials in all industries. Companies that use such materials have gained a competitive advantage against other firms hence increasing their market share. The awareness concerning environmental sustainability has also been caused by the rise of the internet that has facilitated the breaking down of geographical, national and cultural barriers around the world.
- 2: Do you think that the average consumer takes into account the waste associated with the production of garments?
I do not think the average consumer is concerned about the waste associated with the production of garments. This mostly happens since the consumer is a passive participator in the process of garment production meaning that he/ she only uses the finished product which is availed in fashion and clothing shops. As such, the consumer is detached from the whole process of production hence the need to understand and know more about the waste produced is definitely out of the question.
- 3: How important do you think the packaging is to consumers?
Packaging is essential since it defines the difference between various fashion brands. Good packaging determines consumer’s identity to a product and future purchase behavior such as building consumer loyalty and commitment which increases the firm’s sales and market share. Poor packaging is in turn reflected in diminished sales and low buyer-return behavior.
Reference
Gould, H. (2015). What is the Future for Sustainable Materials in Fashion?The Guardian. March 19, 2015. Web. January 29, 2018.
