My discipline: Strategic and Global Communication…..Need the writer to message me to make sure the topic/ case and class theories before start working. Please follow the steps I mention: 1] Read the instruction file carefully, especially the “red color” and “yellow highlight” part and follow the instruction step by step. 2] write an analysis of an organization facing strategic communication challenges. 3]Using concepts and theories in this course, e.g: Contingency Theory, Community Engagement, Situational Theory of Publics, Rhetoric and Corporate social advocacy. 4）The writer should let me know what class theories he/she will use in the essay before starting, then I will upload the required class readings and class materials which are relate to the theories to the writer as course references.
Strategic and Global Communication Final essay
You will write an analysis of an organization facing strategic communication challenges usingconcepts and theories you have learned in this module in 1900-2,000 words [excluding referencesand appendices]
Your paper must include THREE sections: [IMPORTANT]
- Description of a case of real organisation and a real situation they encountered by
gathering information from reliable news sources, social media, annual reports, newsreleases or other publicly available written materials. Describe the situation in
approximately 750 words demonstrating the dilemma/challenges that the organisation hadto overcome using carefully planned communication strategies. This organisation could be acorporation, governmental department, non-profit organisation etc.
Examples of scenarios include organizational changes including merger and acquisition;organizations facing antagonistic community stakeholders, crisis communication, boycott,consumer resistance, [financial] governance and transparency issues, backlashes ofcorporate social advocacy and CSR, etc. You should tell an “engaging” story with examplesof quotes from characters you can gather from news articles or social media with propercitations.
- Analysis of the case using theory[theories] and/or concept[s] that are most relevant anduseful for the organization in the case to resolve the strategic communication challenge theyencountered in approximately 750 words. Be decisive and select at least three theories you havelearned in this module to focus on unless you have consulted the instructor and get approvalfor using another social science theory.
Here are Class Theories/Concepts to choose for the case [Choose at least 3 theories to connect with the case]
– Theories of PR management & crisis: Contingency Theory, Situational Crisis
Communication Theory, Community Engagement, Social Impact, Social Impact Assessments [SIAs]
– Theories for audience analysis: Situational Theory of Publics, Situational Theory of
Problem Solving
– Theories of message construction: Rhetoric, News Values
– Concepts in corporate communication: Corporate social advocacy [CSR], Social license to operate [SLO]
-More Theories: Communication Theory, Public Interest, Sociopolitical Issues, Communication action in problem solving [CAPS], Sponsored content,
- Recommendations of strategic communication solutions to the organization in
approximately 500 words. If the situation is still in progress, you can propose a strategy forthe organization. If the situation has been completed, you may critique or discuss lessonslearned from the case.
- Optional appendices. You can include timelines of the situation, brief background andcurrent status of the organization, selected media collaterals and/or social media postsrelevant to the case etc. These appendices do not count towards your 2,000-word limit.
Note: Check your originality report as you submit your work as your essay will be scannedusing Turnitin software. If your similarity report exceeds 15% excluding references, pleaseedit and resubmit your paper.
