ASSESSMENT 3 GUIDE
BUSN112: Managing Markets, Semester 2 2021
Assessment 3 Marketing Proposal Weighting [50%]
Why this assessment?
This assessment provides you with the opportunity to appraise a data set using learnt descriptive statistical skills in order to demonstrate basic applied understanding of such skills in a marketing context. This assessment will also enable you to demonstrate the ability to interpret numeric data, and derive market or consumer meaning from it.
What are the types of employability skills that I will acquire upon completion of this assessment?
| Skill Type | |
| Developed critical and analytical thinking | ☒ |
| Developed ability to solve complex problems | ☒ |
| Developed confidence to learn independently | ☒ |
| Developed written communication skills | ☒ |
| Developed knowledge in the field of Marketing | ☒ |
| Developed work-related knowledge and skills | ☒ |
| Develop effective research skills | ☒ |
Assessment Overview:
| Due date: | 03/11/2021 4 PM |
| Weighting: | 50% |
| Length and/or format: | 2000-word report |
| Learning outcomes assessed | LO2, LO3, LO4 |
| Graduate attributes assessed | GA2, GA5, GA8, GA9 |
| How to submit: | Turnitin via LEO |
| Return of assignment: | Please request feedback after university results release. |
| Assessment criteria: | Refer to the last page of this document. |
Context
In Assessment 2, you were asked to introduce us to your retail clothing store and outline the legal and economic dimensions that were relevant. Now, in Assessment 3, you will develop a marketing proposal using collected data to justify your marketing strategy and present this in a formal proposal.
Instructions
Prior to your assignment being drafted, you will be asked to participate in a class-wide anonymous survey, identifying your opinions about clothes and clothing retail stores. The results of this survey will be provided to you as a data set, which you can use for a statistical analysis to justify and support your marketing strategy.
In your proposal you will discuss the key identifiers from the dataset provided on LEO that you have chosen to support your marketing strategy. These should be supported by data and your knowledge of statistics. Identifiers may include gender, income, clothing stores and opinions, etc.
Consider the following questions:
- What does the data tell you about the planned locality of your retail clothing store?
- How does this support your strategy?
You may like to draw on additional sources to support these ideas. Be sure to indicate appropriate theories and their applications.
You should create tables and graphs to support your points, but these must be labelled and referenced clearly. Though you may find existing graphs and tables about your market, consider these as inspirational only and create your own using the data set you have been given.
Report writing is formal and intended for professional audiences. You will need to adapt the language you use to suit the audience.
Structure
| Title Page | Not included in word count |
| Executive Summary [Approximately 100 words] | Not included in word count |
| Table of Contents | Not included in word count |
| Introduction [Approximately 100 words] | Clearly identify which key identifiers you have analysed in your report.
Remind us of the key details about your retail clothing store. |
| Main body [use subheadings here]
[Approximately 1700 words] |
Discuss the key identifiers.
Use headings for each section and sub section |
| Conclusion [Approximately 100 words] | |
| References | Not included in word count
For students in the Peter Faber Business School, you are required to use the Harvard style of referencing. If you are in a different School, you are welcome to use the referencing style you have been taught; however, you must indicate this at the top of your reference list. |
| Appendices | Not included in word count
Only use this if you need to provide additional information for reference |
How do I submit?
- Electronic submission using LEO through Turnitin
- Please include your student ID number and your name in the assignment file name.
- Submit one soft copy via LEO [link on unit site under Assessment]. Please ensure you save a copy of your document before submitting
- Include the checklist below in your assessment document
- You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup
- Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.
Checklist for students to submit along with their assignment
| My submitted assignment assessment is within the specified word limit [+/-10%] | ☐ |
| I have included references using the specified referencing style | ☐ |
| I have correctly cited all my sources and references | ☐ |
| I have formatted my assessment as per the specifications | ☐ |
| I have checked my Turnitin assessment to ensure the similarity report is acceptable and explainable | ☐ |
| I will be able to supply the process output, if required by my lecturer to prove this is my own work [e.g. screen dump of my search and retrieval of journal articles, etc.] | ☐ |
| I have completed proof reading and checked for spelling and grammar | ☐ |
| I have submitted my work before the due date/time | ☐ |
| I have submitted feed forward template along with my assignment submission | ☐ |
Note
This is a task for any instance of follow-on assignment [assessment 2 and 3]. This must be submitted as the first page of the follow-on assignment [assessment 2 and 3] to ensure you acted on the feedback provided to you in the previous assignment. [this is not counted as part of the assessment word count]
How did you act on the feedback?
Feedback is an important component of learning. Please consider the feedback you received in your last assignment and provide a response on how you acted on, or intend to act upon, that feedback, and how it has informed the current assignment task. Submit this sheet along with your assignment.
Referencing
All referencing should be in ACU Harvard style; however if you are coming from another faculty, you may choose to use your usual referencing style. If this is the case you must indicate at the top of your reference list what referencing style you are using [e.g. APA, MLA, Chicago, etc].
Please ensure your assignment makes use of in-text citations and a reference list. Missing citations or references is equivalent to plagiarism.
Criteria
The full criteria are compiled in a rubric, which can be found on the following page/s.
