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Marketing

Question1/ Natureview Farm: share your thoughts [Group A]

Natureview Farm has been supplying its yoghurt through natural food outlets and is now considering entering the supermarket channel.

Read the case [see step 5.3] and answer the questions below. Then, share your answers with your fellow classmates in the case discussion forum. Your course instructor will review the posts in this forum and will debrief the case with you in the webinar at the end of the week.

Case questions

  1. How has Natureview succeeded in the natural food channel?
  2. What are the growth strategies being considered?
  3. What are the advantages and risks of the options being considered? What are the channel management issues and channel conflict issues involved?

Question 1 answer : type here

Question 2/ Mountain Dew: share your thoughts [Group A]

This case describes how Mountain Dew tried to keep their campaign fresh with new creatives.

Read the case and answer the questions below. Then share your answers with your fellow classmates in the case discussion forum. Your course instructor will review the posts in this forum and will debrief the case with you in the webinar at the end of the week.

Case questions

As you think of which creative to pick please pay attention to the following:

  1. What are the segments to be targeted?
  2. What are the criteria to use when choosing a creative?

Question 2 answer : type here

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