Ford Motor Company
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- Product/brand history / overview: This content will inform on brand heritage and traditional brand associations and source of brand equity. It will also indicate changes across time.
- Markets and the environment: What is the market potential? What has been occurring in terms of industry growth? What of competitive behaviors? What of industry product change rates?
- Segments: What segments exist in the market? What benefits do these markets seek? What segments is the firm pursuing? Are you bale to build one or more segment personas?
- Assessment of the 4Ps: What are the current 4Ps; How are the 4Ps connected to the target markets? [Product, price, place, and promotion]
- Positioning: Consumer perceptions versus empirically driven positioning maps?
- Key challenges and recommendations: What are your recommendations?
