Apply the concepts essay instruction
Apply The Concepts Essay – “corporate and marketing strategy ” – keep in mind the following:
- 2 primary questions [who, what]
- obtaining deep customer empathy to understand customer needs
- POV [solve the right problem for the right customer]
Reflect on the concepts covered in this module and apply the concepts to your own life. Write the essay from the perspective of how the concept came to life for you — either in your personal life as a consumer, in your role at your existing place of employment or as a budding entrepreneur planning for your start-up.
You are expected to provide 200+ words in complete sentences that are free of typos/grammatical errors, and includes at least 1 citation from the textbook.
Textbook name:[I attached to this order]
Kotler, P., & Armstrong, D. [2020]. Marketing: An Introduction [14th Ed.]. Upper Saddle River, NJ: Pearson Prentice Hall. [978-0135204436]
